Franco Ivaldi born in Savona, in Liguria, from piedmontese parents who owned a vineyard farm in Caranzano di Cassine (AL). His past in the farmhouse and in the family vineyards push him and become passionate about the world of wine, first as a sommelier and taster, then approaching winemaking.
In 1995 he started his route as wine producer and in 2003 he decided to inaugurate a new cellar assisted by his wife Caterina and his son Giorgio, actually the production responsible after becoming enologist and doctor in viticultural and oenological sciences in 2014.
The more traditional Barbera, Dolcetto, Moscato, Cortese and Chardonnay vines, widely spread throughout Monferrato, are flanked by Freisa, a historic grape variety which potential as still and dry red wine is object of a new revaluation and the Albarossa: a newly introduced grape that derives from a an entirely Piedmontese cross, Nebbiolo di Dronero (Chatus) for Barbera, studied in 1938 by Professor G. Dalmasso and experimented in the early 2000s by Tenuta Cannona (Experimental Wine-growing Center of the Piedmont Region).